Vast Group

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Monday, 9 August 2010

Should I Tender or Negotiate?



Should I Tender or Negotiate?

We all know the standard approach to awarding contracts can be to identify 3 or 4 contractors to tender against a standard template document. Two contractors that have submitted the lowest cost bids are then asked to forward a detailed breakdown of their tender submissions. A s long as its reasonably accurate, the lowest priced contractor starts work for the client. I know I have simplified what can be a complex process but in reality, and in my experience, is how the majority of contracts are awarded.


This approach is not only time consuming and inefficient for all parties involved but also wrong. It is sensible to ensure that the quotation you have received is not just competitive but meets all terms and conditions required to fulfil the contract. Why can’t the client simply negotiate with a builder direct? Therefore avoiding contractor’s wasting millions of pounds each year in bidding for contracts that they have no real chance of winning? From extensive discussions with many industry professionals including Architects and Quantity Surveyors, they all seem to share a similar opinion. In 1994 the Latham report highlighted best practice as “negotiate with a contractor in the complex world of contracting” (abbreviated for idiots like me).
We have an industry of disputes, adjudications, and arbitrations which highlights why the tendering process does not work. This is frustrating for both the client and the contractor, wasting valuable time and money. Think of the monies that could be saved across the industry by having a simplified process. These costs have to be recovered by the contractor and are normally eventually paid by the client as they are hidden within the tender submission.





With standard costs per sq metre for most works, would it not be simpler for a client to negotiate against a fixed set of fees? A QS recently preparing a Bill of Quantities against architectural drawings for a project circ £5m, estimated the cost as being approximately £25,000. With 4 contractors tendering this would have cost in total circa £100,000. That is £100,000 that needs to be recovered, if not by this client then by others in the future. With little value in my opinion being added to the contract submission, apart from potentially satisfying an internal financial audit purpose.
I met with a QS last week who advised his client to proceed what turned out to be the highest tender. Why, because he believed the other submissions were intending to take every opportunity to exploit variation orders, as their proposed costs, could not deliver against their submitted tenders. Therefore in reality the client ends up losing and often the quality of work is below the required standard, as savings have to be made by the contractor.
In my opinion what a client really wants is a fair and reasonable price, for the delivery of a high quality project. I believe this can be better achieved through a negotiated settlement that meets the needs of the client but also that of the contractor. Therefore saving the industry millions in unproductive time and effort better spent supporting our clients.
Starting a relationship with a realistic contract and pricing, is surely a major step in the right direction for the delivery of a successful project? With both parties committed to working in partnership to deliver a high quality solution at a reasonable cost. After all, the Contractor is in business to make money as well, not just for love?



A motivated contractor in my view would ensure his estimator, planner, project manager look for value engineering opportunities. Therefore utilising their skills to reduce unnecessary cost. During this period, the contractor would update the client on costs on regular occasions and the specifications could be adjusted to suit client’s budgets. The client would get a quicker start on site with negotiations being completed quicker and at less cost for all parties
If this process fails, in my experience, this is due to selecting the wrong contractor, not necessarily because of the process that was followed. I know this is a simplistic argument and obviously there are other elements of the tendering process such as Health & Safety, Risk Management, Financial stability etc that need to be considered as part of this process but I believe all of these can be satisfied at less cost via open negotiation, starting from a position of trust.

12 comments:

  1. Having come from recently working in the construction and architecture industry and having seen how much time and effort is spent working on Tenders I really like the ideas expressed above.

    It does seem that certain processes drain the resources of all parties involved and as you say at the end of the day we should be looking at ways of being more efficient and offering better value for money.

    I have seen too much experience of the cheaper quote winning the project only to come in at final valuation higher than the competitors tenders due to variations.

    Lets hope that others feel the same way.

    Helen

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  2. Great read Brad! Interesting post which comes as no surprise. Is it more to do with age old processes?

    Towards the end of last year I sat in a presentation by Don Ward (Chief man) of Construction Excellence who spoke about implementing new processes and new ways of thinking....they call it APPLYING LEAN THINKING IN CONSTRUCTION. The need to appoint early, minimise time, resources, deliver projects on time and to budget by implementing this LEAN CONSTRUCTION process.

    Here is a link to the PDF: http://www.constructingexcellence.org.uk/pdf/fact_sheet/lean.pdf

    It certainly was interesting and I think the more people and parties within the industry can get on board the better.

    Pritesh!
    Pauley Creative, Digital Marketing Exec

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  3. I agree with Pritesh, great read Brad.

    This reminds me of when I started my career at Bovis and I worked in the M & S division, it was all about partnering, working out solutions and working together as a whole team on all sides to get the client what the needed most. A store open on time (or early)to budget, at the right quality and to his exact liking. Oh what happened to those days.....

    The trouble at the lower end of the market is that you generally by and large don't have an educated client to the ways of the world of those in the industry that are, how can I say, unscrupulous?

    If there is a way you can get your message out there then you'll win a lot of work with this approach.

    Derek

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  4. This comment has been removed by the author.

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  5. Hi Derek, Pritesh,

    Thanks for your comments. We tender allot, I really like working with entrepreneurial clients and indeed teams and have the benifit of working with a number currently.

    I am not saying competitive tender is not the best route but I just think too many people hang there hat on competitive tender and 'sometimes' feel clients advisors dont fully advise clients on best form of contracting. thanks for your imput and time taking to read this blog.

    Brad

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  6. Great post.

    I come from an entirely different background - software development. As an account manager I find it absolutely frustrating in the extreme when clients only see 'cost' as price.

    We are often asked to spend a great deal of time tendering for projects blindly, with the client offering absolutely nothing in the way of budget or pricing as a guide.

    I KNOW they often end up choosing the lowest price - and will not get what they really want, will not get it on time and will not get "value for money".

    Cost IS NOT Price.

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  7. Hi Brad,

    As a small business owner I agree with you the tendering process is very costly and it is becoming increasingly difficult to spend the time preparing tenders.

    We recently put in a tender and discovered that the contract was already issued we were part of the companies due diligence procedure, frustrating and expensive mistake, you live and learn.

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  8. From my very simplistic view-point there are three main reasons why we buy anything.

    1, need. 2, trust. 3, value (not price).

    I think that Derek has hit the nail on the head. It’s all in the message.

    If you can differentiate your company sufficiently and thus put distance between yourselves and the competition and, on top of that, you can prove added value through say, a comprehensive project management case study, or prove a key specialism etc., then you have a compelling story.

    Eroding the lowest cost wins approach and redefining how construction services are procured is a tough gig but it is down to contractors doing things differently both from a sales and marketing perspective and from a service delivery and relationship perspective.

    Every business should aim to make it hard for the prospect client not to instruct your company.

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  9. thanks for your comments. Its interesting that you carry a simular burden but from a different industry.

    Must press on with a tender on my desk......

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  10. Hi Shewitt,

    thanks for your comments, i believe it costs my company £1500.00 per £100,000 of work i tender. Our average tender on my desk is circ £300,00. Therefore, when i recieve a tender, i am considering if i should invest £4500.00 of monies earned on other projects to said tender and its a hard decision which to price because of the costs associated with tendering.

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  11. Hi Nick,

    Thanks for your comments. I love my business with a passion and the team and I work very hard for our clients irrespective of project procured through competitive tender or negotiation however, I believe the client and the whole team get better value through negotiation.

    Brad

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  12. Hi Brad,

    I’ve been involved in Architectural work including private practice for 20 years, working on both tendered and quotation priced fee-based projects. One practice I was employed with, had a split almost down the middle between both types of work, and they undertook a lot of tendering and winning contracts for the public sector, through what appeared at the time to be not just competitive, but highly competitive cost bids.

    A noticeable difference with the actual tendered work, was how very stringent, inflexible and pressure related the carrying out of work activities was compared to that which was quoted, in terms of little room for manoeuvre in case of the unexpected; as with say, project overspend (a result of the competitive nature of tendering), i.e. overheads and costs - such as staff time spent on projects, and thus with the very nature of the work – ‘Architecture’ being at its core a design discipline, with often limited scope for creativity in work, which could suffer, being a time related activity. There could be project delays through no fault of our own, e.g. Client intervention / changes etc... Time Sheets were heavily scrutinized and examined with staff, quizzed on the detail and breakdown of elements.

    There were issues with staff turnover and retention, with staff released from contracts and replaced. I can’t say for certainty being in a junior position at the time that this was ‘performance’ related, i.e. ‘Churning out the work’ to strict timescales, but looking back, if a member of staff left, they were replaced, an indicator that it was not for cost-cutting in terms of staffing reduction as one might see in times of recession, and simply a change of personnel. Rumour always was that if you didn’t perform, you were out.

    In contrast, with the quotation work, there was typically greater scope to develop projects with budgets, and additional quotations and invoicing could occur as a project went on, for whatever reason, including unforeseen circumstances, and redressing costs incurred through working with a ‘challenging’ client and associated project changes.

    With the quotation compared to the tendered work there was greater project flexibility and negotiation.

    Regards,

    Robin.

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